About Us

A note:

In 2004, we set out to redefine what a puzzle could be. Starting with just 4 original styles, we launched our very first 3D Crystal Puzzles with a clear vision: to turn simple puzzle-building into a brilliant, touchable work of art.

Every piece embodies our belief that excellence should move from our hands into reality. When we finish designing a Crystal Puzzle, it becomes a work of art — which millions of puzzlers bring to life each year.

In the beginning, every single piece was drawn by hand to ensure its validity. Over 200 styles later, our designs have grown more sophisticated, precise, and striking than ever.

Yet no matter how much we evolve, our focus remains entirely on your experience — the tactile joy, the quiet focus, and the simple happiness of watching puzzle pieces transform into a work of art.

We view our own journey much like the puzzles we make: it is not yet a finished piece. Each day, we feel as if we have just opened the box and poured out the pieces — looking at every new design with fresh wonder, while carrying years of experience.

When your puzzle is complete, let it catch the light on your desk or shelf as a reminder of patience and creation. Here’s to the joy of making art, piece by piece.

Global Quality & Safety Standards

With a catalog of over 200 original designs and premier licensed collaborations, Crystal Puzzle® is a name synonymous with excellence. 

Our commitment to quality is backed by rigorous testing and international recognition: 
- CE Certification: Guaranteeing compliance with health, safety, and environmental standards for the European Economic Area. 
- ASTM Certification: Assuring that all materials meet the highest global industry standards for quality and non-toxicity.

Product Specifications 

Design Heritage: Leading the market since 2004 by Jeruel Industrial Company Limited in partnership with Beverly Enterprises Inc.

User Experience: Enjoy a satisfying assembly that requires no cutting, trimming, or tools, relying instead on an interlocking pole to hold together crafted 3D pieces rather than messy glues to finish your masterpiece.

Recommended Age: Suitable for ages 14 and up.

Safety: 100% toxin-free and safety-certified materials.